After 12 successful years in London, ICE 2025 moved to Barcelona, and the Acclaim team was thrilled to be part of it. The journey didn’t start smoothly, with a 20-hour delay due to a cancelled flight from the Isle of Man to Dublin. However, we made it to the venue on Monday afternoon, ready for an action-packed event.
Adapting to a New Venue
Adjusting to the layout of Fira Barcelona Gran Via took some time after years at ExCeL London. With three massive exposition halls, navigating the space required careful planning—especially when meetings were scheduled back-to-back in different halls. But after a while, we had it figured out.
Industry Highlights and Key Trends
ICE 2025 was a standout event for several reasons:
Impressive Exhibits – The scale and creativity of exhibitor stands never fail to impress. This year, world-class football memorabilia and a robotic dog (which Martin wanted to take home) were definite highlights.
Emerging Trends – AI continues to shape the industry. The rise of robotic live dealers showcased the potential for major changes in the live casino sector. Meanwhile, responsible and sustainable gaming took center stage, with insightful discussions in the Sustainable Gambling Zone.
Networking and Reconnecting – More than just a conference, ICE is where industry professionals reconnect. From quick chats in the halls to evening events, it was a great opportunity to strengthen relationships and discuss the future of gaming.
Looking Ahead to ICE 2026
ICE 2025 was an incredible experience, and we’re already looking forward to next year. Now that we’ve mastered the floorplan and travel logistics, we’ll be even more prepared for the next round.
Until then, we’ll be watching how this year’s trends unfold in the gaming industry.
A New Chapter for ICE in Barcelona
After 12 successful years in London, ICE 2025 moved to Barcelona, and the Acclaim team was thrilled to be part of it. The journey didn’t start smoothly, with a 20-hour delay due to a cancelled flight from the Isle of Man to Dublin. However, we made it to the venue on Monday afternoon, ready for an action-packed event.
Adapting to a New Venue
Adjusting to the layout of Fira Barcelona Gran Via took some time after years at ExCeL London. With three massive exposition halls, navigating the space required careful planning—especially when meetings were scheduled back-to-back in different halls. But after a while, we had it figured out.
Industry Highlights and Key Trends
ICE 2025 was a standout event for several reasons:
Looking Ahead to ICE 2026
ICE 2025 was an incredible experience, and we’re already looking forward to next year. Now that we’ve mastered the floorplan and travel logistics, we’ll be even more prepared for the next round.
Until then, we’ll be watching how this year’s trends unfold in the gaming industry.
See you at ICE 2026!